Grounding Your Vision

A NEW ZEALAND-BASED CREATIVE DIRECTOR EMPOWERING ENTREPRENEURIAL IDEAS & BRANDS

Design. Innovate. Illuminate:

Luminova, where Visionaries thrive & new brands are born.

From the deep well of the creational field we merge together your deeply held visions with thoughtful, intentional design to form the DNA blueprint of your brand.

AN Intuitive-led, integrative design & ideation incubator - SUPPORTING THE EMERGENCE OF SOMETHING NEW BY CRAFTing BRANDS THAT MAGNETISE THEIR AUDIENCE & ELEVATE CUSTOMER PERCEPTIONS.

BRAND STRATEGY, STYLING & CONSULTANCY

ASSET CREATION & COLLATERAL

WEBSITE DESIGN & PHOTOGRAPHY

DESIGN INTENSIVES

IDEATION INCUBATOR

BUSINESS DEVELOPMENT

Welcome dear Visionary, Change-Maker, Thought-Leader, creator, INNOVATOR, healer, SOULPRENEUR & LIFESTYLER!

Hi, I’m Rachel Lochhead, founder of Luminova. I’m a conceptual branding designer and photographer that offers creative services and business development for culture changing businesses. I consider myself intuitive, perceptive and empathetic and love tuning into people to understand their vision and purpose and to capture that in visual form.

My clients are doing great things that impact positively on the fabric of society. They are innovative, intelligent and aware. They push boundaries, disrupt their industry, break out of moulds and create new pathways for us to evolve, be more present and conscious for our planets evolution.

Are you ready to take your business to the next level? Keen to work closely with someone who truly cares about your success and embodies a holistic approach? Craving a brand identity that wholeheartedly reflects your values and core essence?

I am passionate about midwifing brands and bringing entrepreneurial ideas to life in a supportive and collaborative way.

Let’s make a difference together

Work with me

CREATIVE SERVICES

Luminova is like a design laboratory where creative ideas and visions can be incubated and nurtured before being launched into the world.

I can work with entrepreneurs and businesses from concept through to finished product, taking care of your logo design, brand styling, website design, photographic content and design collateral to achieve cohesive, aligned business identities to position your business well in its respective market.

Check out all of my creative services here

Discover

WE TAKE A HOLISTIC APPROACH TO CRAFTING BRANDS THROUGH SYMBOLIC, THOUGHTFUL, AND INTENTIONAL DESIGN

FEATURED project

Katoa Botanicals – London, UK

Full Branding I Packaging Design I Logo Design I Shopify Website Design I Art Direction I Design Collateral I Conceptual Imagery

Client love

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Client love ~

“Thank you so much for being by my side Rach, honestly I feel so incredibly blessed to have such a creative maiden put my vision to life. I couldn’t have asked anyone better than you, I mean that from deep within my soul!! ”

— Penelope Ryan, Founder of Katoa Botanicals - London, UK

VIEW PROJECT

The Four Phases of the Creative Process

LAUNCHING A NEW BRAND is a process

Following the natural cycles of the creative process we offer support at each phase of the journey to ensure your business will thrive in it’s environment.

In the conception phase, the idea for a new brand is conceived, usually stemming from market research, identifying a need, or a creative spark.
Here we sew the first seeds of your vision.
We offer support with:
- Name creation
- Brand Strategy
- Ideation (check out our new 1:1 container ‘Conception’) this is ideal for those who are not quite ready for the design phase. Click here for more information.

The incubation period refers to the time between conception and delivery, where the project undergoes significant development and maturation. In brand launching, there is also a period of development and refinement, including product development, designing the brand identity, creating marketing materials, and establishing a strong brand presence.
This stage is where alot of the services that Luminova offers is executed and where the real magic begins to take place.
We offer support with:
- Logo Design Identity
- Branding Development
- Website Design
- Photography
- Digital Collage Imagery

After some time of incubating and developing the ideas, your brand and website is ready to be birthed and unleashed on the world!
Launching a new brand involves a "labor" phase, which includes executing marketing campaigns, generating a buzz, and officially introducing the brand to the target audience through various channels.
We offer support here with:
- Social Media Launch Graphics
- Cover images & Profile pics
- Newsletter assets and template design

After birthing your new brand, your business will require care, nurturing, and support to thrive and grow. This translates into ongoing marketing efforts, customer engagement, and continuous improvement to build brand awareness, loyalty, and sustainable growth.
How do you generate sales and traffic to your site? Is there other audiences you might not be aware of yet that you could be marketing too?
To continue to thrive and bloom we have aligned with a Digital Marketing agency that can support you with the following:
- Content Creation for Social
- Google Adwords
- Digital Marketing Strategy

Client love

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Client love ~

“Rachel’s creative talent is unique and undoubtedly one of the best in the industry. I feel honoured to have had the opportunity to work alongside her, and I acknowledge her design expertise as an essential in helping me achieve professional success. Although I have now moved on from JUNO I continue to work with Rachel on design for a personal business. A designer this good is not one to let go of.”

— Jacqueline Taylor (Pie Funds, Juno Magazine, Juno KiwiSaver, Te Mata House)

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