Hi Rachel, just wanted to send you our thanks for being a part of our rebranding process.

Your knowledge and assistance has been absolutely amazing and we could not have done it without so much of your input from other projects you have been involved in.

One of the things that impressed me the most was after our first catch up where we explained what we were trying to achieve, when we caught up to do the second meeting with your ideas you actually achieved as close to 100% as possible as there were not many things at all that we needed to change as you had listened so well.

The whole structure of the branding which includes the website, other collateral around social media has just been first class, so thank you again and after many of the positive responses we have had I'm sure there will be plenty of other opportunity for you.

Keith Kerr, Director Financial Solutionz

I have no doubt that the investment in re-branding has certainly paid off for my business Design on James.  The clients that are attracted to me resonate really well with my ethos and design expertise.  Rachel has an innate ability to understand at a very deep level what needs to be done to make the public aware of what we offer in a creative and articulate way.  I can’t recommend her highly enough.  Lynette, Design on James

I‘ve worked alongside Rachel for over five years during my involvement in JUNO magazine and the JUNO KiwiSaver Scheme, and on a personal level. 

Rachel first came to work with me in 2015 to rebrand, art direct and graphic design an investment magazine I had recently launched and wanted to take to retail. Rachel was to help me disrupt the financial industry by creating JUNO, a publication that would make investing accessible to all New Zealanders and help improve financial capability. It needed to be a high-quality, luxury magazine, and true to its brand identity of simplifying investing.  

As challenging as this assignment was, Rachel tackled it with ease. Her expertise in brand creation saw her achieve well above my expectations. She had an exceptional ability to turn every investment story, however dry the content may have been, into beautifully-designed magazine spreads worthy of reading. Not only that, she was able to remain consistent and true to brand on all other collateral associated with the publication, including the JUNO website she designed and created. 

Further to this, Rachel was required to design each issue to meet plain English standards. For a creative to be restricted on certain design elements isn’t easy, but Rachel respected my wishes and embraced these guidelines. Above all this, she effortlessly art directed many photo shoots with high-profile Kiwis, capably managed all print runs, and beautifully photographed every JUNO event. Rachel had an incredible ability to work at a very high standard across the many roles required of her, which certainly contributed greatly to the success of the magazine. 

In 2018, our journey continued as we worked together on the branding and website design for the JUNO KiwiSaver Scheme, a collaboration between JUNO magazine and Pie Funds Management. Her skills in, and commitment to, plain English was clear and effective in the JUNO Guide to KiwiSaver booklet we created together, which deservedly won a Plain English Award. 

Rachel’s creative talent is unique and undoubtedly one of the best in the industry. I feel honoured to have had the opportunity to work alongside her, and I acknowledge her design expertise as an essential in helping me achieve professional success. Although I have now moved on from JUNO I continue to work with Rachel on design for a personal business. A designer this good is not one to let go of. 

I am happy to speak to this further, if required.

Yours sincerely,

Jacqueline Taylor
Co-founder JUNO Magazine & JUNO KiwiSaver Scheme

A huge thank you again from us for your beautiful work this year – you should be super proud of how amazing it looks! We’ve had really amazing feedback about how professional and beautiful the website and products look. My sister down in Christchurch was really taken back in a good way and she’s never normally stuck for words but all she could say was FAR OUT!!

We’ve just done two more days of markets at Hobsonville and people are very impressed with the branding – it’s really nice to have that opportunity to engage directly with customers and get instant feedback. The people that buy it are really connecting to the purpose and because it is so visually beautiful and feels nice to hold being glass/plus the botanical fragrances. 

Thank you for your truly kind words of encouragement in your last email – thank you for believing in us, that brought tears to my eyes.

Will touch base in the new year,

Blessings, Hana & Gerard

Rachel is one of those rare and naturally talented people who makes her job seem almost effortless. Asking the right questions at the right time she helped guide me through this most important process of developing a strong brand and a “story” for my new business.

Trust is an important part of this process and I realised very early on in working together, Rachel is someone I could completely trust and depend upon to interpret my thoughts and ideas, bringing them to life as if by magic! I have listened to her advice in different areas of the design and printing processes and not once been disappointed.

Anyone who has the pleasure of working with Rachel will find their experience efficient and professional. She has a delightful personality to work with bringing with her a positive and uplifting energy to any company which in turn brings a renewed passion for the work that you’re doing, a priceless commodity to any business.

C. Arnold

Rachel has been instrumental in branding, managing and designing our website over the last 8 years. She has also photographed many of our projects and showroom displays, aswell as organised all of our media, promotional and advertising material.

Rachel has exceptional design expertise and her ability to tune into us and our vision has meant that we have been able to rely on her to deliver cohesive and strong design based branding which reflects the nature of our business beautifully. We are absolutely thrilled with what she has established for us.

She has great attention to detail, always ensuring the highest quality job and we have always been on the same wavelength which makes a huge difference in getting a job done quickly and efficiently. We recommend her to anyone wanting to create an exceptional brand to promote their business.

L. Lochhead

Our new branding looks fantastic. We have already received many comments from our clients globally congratulating us on the new styles and how we are positioning for the future. Interestingly we are also receiving glowing comments from many people outside of the food and juice industry and they too congratulate us.

You have hit the mark with this change and certainly set us up for the next stage of our growth. The new logo and branding gives us a great story to tell and the patterns developed have been incorporated seamlessly through all our promotion and technical work. And to top it off we have just won Business of the Year at Tauranga Regional Business Awards.

Thanks again Rachel for this assistance.

G. Jeffery

Today is the first chance I’ve had to read the whole mag, cover to cover with all the stories, ads and features together. I have to say I am quite blown away by the output & cannot wait to get the thing in my hands at the end of the week! Rachel, the design work is truly excellent, you have done such a great job on tying all the pieces together but injecting life and individuality into each company & story. I can’t recall any other business publication I’ve ever seen with such design flair & inspiration! And the photos and words are equally as brilliant, they really portray these companies with so much more depth than ever before.

What an amazing effort from such a minuscule team!

Regards,

Brianna Power
Smart Capital Magazine – Australian Small Scale Offerings Board, Brisbane, Australia