Branding & Strategy
CRAFTING BESPOKE BRANDS FOR VISIONARIES & ENTREPRENEURS
Branding refers to the process of creating a unique and identifiable image, reputation, and set of associations for a product, service, company, organisation, or even an individual. It involves strategically shaping and managing various elements, such as the name, logo, tagline, visual identity, messaging, and overall perception of the entity in the minds of the target audience.
Branding goes beyond just the visual aspects and encompasses the entire customer experience and the emotional connection that people have with the brand. It aims to create a distinct and consistent identity that sets the brand apart from competitors and resonates with its target market.
What are the benefits of branding?
Our Branding Services
01/ Essentials Brand Identity Service
An Essentials Branding Package is perfect for businesses who would like more than just a logo, they would like conceptual input, creative styling and strategy which means a more thorough approach to creating a unique brand blueprint.
Simply click the button below, fill in the form, arrange a discovery call so I can understand your brief. This will be followed up with a custom proposal and terms will be sent, make deposit payment, sign contract and we’ll then schedule in your project and design will commence.
Beautiful branding, made easy.
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THE ESSENTIALS PACKAGE INCLUDES:
Brand Discovery Q&A
1 x 60min Strategy Session
Design Strategy & Creative Direction
Brand Styling
Curated Brand Mood Board to distil the visual essence of the brand.(You will receive 2-3 different aesthetics to choose from)
Full Colour Logo Suite Design:
Highly developed conceptual logo
Stylised typography and symbol/icon
Primary and Secondary options considered
Portrait & Landscape versions considered
Alternate colour variations for flexibility
Website favicon
2-3 Concepts (with variations)
2 revisions of chosen concept
Files exported in a variety of usable formats for Print and Screen (Vector, PNG, EPS, JPG)
Curated Colour Palette (Assigned colour values: CMYK/RGB/HEX)
Complementary Brand Font styling (Headings, Sub-head, Body and accent fonts)
Brand style guide (2-3 page guide outlining logo, fonts, colours, design elements)
Choice of 3 Collateral:
- Business Card
- Word Letterhead
- Email Signature
- Facebook cover image
- Mailchimp Newsletter Header
Launch graphics for Social Media
- 1 x Square Tile and 1 x FB/Instagram Story
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No physical printing is included
Desktop/Web licenses for premium fonts or graphics. These may be purchased as part of our project and will be quoted separately if applicable
Purchasing of stock images
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20% deposit
50% progress payment after you receive the first round of concepts
30% final payment due upon completion and final handover of files
Full Terms & Conditions apply
02/ Premium Brand Identity Service
A Premium Brand Package is perfect for businesses who would like a well-researched, thoughtful and very thorough approach to creating a unique brand blueprint, establishing other design elements in addition to the logo that can be used across different touchpoints for stronger brand recogintion plus added bonus material.
Simply click the button below, fill in the form, arrange a discovery call so I can understand your brief. This will be followed up with a custom proposal and terms will be sent, make deposit payment, sign contract and we’ll then schedule in your project and design will commence.
Beautiful branding, made easy.
-
The comprehensive Premium Package includes:
• Brand Discovery Q&A
• 2 x 60min Strategy Sessions
• Market Research
• Design Strategy & Creative Direction
• Curated Brand Mood Board to distil the visual essence of the brand.(You will receive 2-3 different aesthetics to choose from).
• Full Colour Logo Suite Design:
- Highly developed conceptual logo
- Stylised typography and symbol/icon
- Primary and Secondary options considered
- Portrait & Landscape versions considered
- Alternate colour variations for flexibility
- Website favicon
- 2-3 Concepts (with variations)
- 2 Revisions of chosen concept
• Files exported in a variety of usable formats for Print and Screen (Vector, PNG, EPS, JPG)
• Curated Colour Palette (Assigned colour values: CMYK/RGB/HEX)
• Complementary Brand Font styling & font hierachy (Headings, Sub-head, Body and accent fonts)
• Brand style guide (multi-page guide outlining logo, fonts, colours, design elements)
• Design and/or creation of strategic on-brand supporting graphics/feature elements to enhance your brand communication and visual storytelling. Can include (but not limited to) edited stock imagery, illustrations, icons, vector elements, overlay effects, textures etc.*
* This valuable inclusion helps to craft a masterful, professional and unique visual brand.
• Social Media Banner
• Website Banner design
• Launch graphics for Social Media
- 1 x Square Tile
• 1 x FB/Instagram Story + 6 Social Media Tiles - fully designed, or templated for Canva (can be used for quotes, stories, etc.)
+ Email Signature design
+ Your choice of 2 of the following collateral design items: (1 concept, 1 revision)
- Business Card Template (x1)
- Facebook/Cover Image (x1)
- Social Media Templates (x6)
- Mailchimp Newsletter Header
- Word Letterhead Template
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• No physical printing is included
• Desktop/Web licenses for premium fonts or graphics. These may be purchased as part of our project and will be quoted separately if applicable
• Purchasing of stock images
-
20% deposit
50% progress payment after you receive the first round of concepts
30% final payment due upon completion and final handover of files
Terms & Conditions apply
Will you be our next branding project?
Imagine having a new brand image that you love and feel proud to share with the world.
Engage, convert & empower your audience today. I can’t wait to hear about your project and vision. Let’s talk!
The Essence of Your Brand
There is many aspects to consider in building a successful brand. While Luminova doesn’t specialise in all aspects, we like to think that we can give you a good head start with connecting to your vision and laying the right visual foundations for your identity to thrive in its environment.
Branding Your Business
Your brand is more than just a logomark. We believe it is important to understand the holistic nature of a brand and all the components that need to be considered in building something successful.
